TY  - JOUR
TI  - The relation between responsible gambling program perceptions and customer satisfaction with a gambling firm
AU  - B. Abarbanel
AU  - L. Cain
AU  - K. Philander
PY  - 2018
JO  - Economics and Business Letters
VL  - 7
IS  - 4
UR  - https://kahlil.co/papers/influence-of-perceptual-factors-of-a-responsible-gambling-program-on-customer-satisfaction-with-a-gambling-firm-2018/
SP  - 144
EP  - 155
AB  - Using data collected from customers of a Canadian provincial government-owned gambling firm, this study explores the relationship between gamblers’ perception of the organization’s commitment to responsible gambling programs and satisfaction with the firm. Results of a principal components analysis suggest that many value based judgements are closely related, and a multivariate regression model suggests that perceived adequacy of responsible gambling programs and perceived firm motives are predictive of customer satisfaction scores. We conclude that corporate social responsibility, and in particular, a commitment to responsible gambling programs, are closely related to customer satisfaction with gambling firms.
ER  -