Published · 2025
Playing by the Rules: Government Regulation and Consumer Trust in the Online Poker Industry
Computers in Human Behavior Reports, 17, 100599
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Plain-language summary
Using a choice experiment with 783 online poker players, this study finds that consumers are willing to pay significantly more to play on government-regulated poker sites compared to unregulated ones. Players valued regulation at about $1.83 per hour extra, suggesting that government oversight creates real consumer trust and provides regulated operators a competitive advantage over unlicensed alternatives.
Cite this work
Philander, K. S., & Wimmer, B. S. (2025). Playing by the Rules: Government Regulation and Consumer Trust in the Online Poker Industry. Computers in Human Behavior Reports, 17, 100599.