Published · 2016
Twitter sentiment analysis: Capturing sentiment from integrated resort tweets
International Journal of Hospitality Management, 55, 16-24
Plain-language summary
Demonstrates how sentiment analysis of tweets about Las Vegas integrated resorts can help track public responses to brands and marketing activity. The paper also examines limitations of the approach, including restricted data access, classification errors, and the difficulty of drawing conclusions from small samples.
Cite this work
Philander, K., & Zhong, Y. (2016). Twitter sentiment analysis: Capturing sentiment from integrated resort tweets. International Journal of Hospitality Management, 55, 16-24.