Published · 2016
Understanding Discount Program Risk in Hospitality: A Monte Carlo Approach
Journal of Hospitality Marketing & Management, 25(2), 218-237
Plain-language summary
Uses Monte Carlo simulation to examine the financial risk of hospitality discount programs. Restaurant and casino examples show how uncertainty in customer behavior and spending can produce outcomes that simple average-based forecasts miss, helping managers assess the range of possible returns.
Cite this work
Philander, K., Raab, C., & Berezan, O. (2016). Understanding Discount Program Risk in Hospitality: A Monte Carlo Approach. Journal of Hospitality Marketing & Management, 25(2), 218-237.